tag:blogger.com,1999:blog-1471193235896445719.post7023184810783164179..comments2023-07-29T05:53:26.186-07:00Comments on Unsocialized: #Indyref's #Bettertogether Pretty Vacant...Neilhttp://www.blogger.com/profile/13959528685165205482noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1471193235896445719.post-11144065382677315312013-08-25T09:15:04.891-07:002013-08-25T09:15:04.891-07:00Yes. And whether the Better Together lot are meani...Yes. And whether the Better Together lot are meaning to put Scots down and imply Scotland is shite or not, it is how they are coming across. A great example of message failure- and actually a great pointer of how the no campaign will just become more and more negative and fail can be had by following Robert Shorthouse (@bobbybungalow)- their comms manager. He feels the need to reply to every tweet and attack Yes campaigners with sarcasm and patronising tweets - which makes HIS twitter feed look like a scroll of negative nastiness. Now I know Rob is in real life actually quite an affable guy- friendly and open- but to take his twitter and social media cues from Loaded magazine humour and Euan McColm's pretence of being in control/misunderstanding of how social media works is laughable. This is no bad thing for the Yes campaign- but really questionable strategic thinking from someone in control of a multi-million pound comms strategy. It wi be interesting to see how the campaign for a no will play out sticking to the strategy created by this man. And how long he and his team last after this weeks failure to concentrate on the big story that someone has been hacking the Yes campaign I.T. and using gleaned information in the referendum battle against Yes- ie. in support of their no campaign.Neilhttps://www.blogger.com/profile/13959528685165205482noreply@blogger.comtag:blogger.com,1999:blog-1471193235896445719.post-20054329137853543552013-08-25T02:22:06.014-07:002013-08-25T02:22:06.014-07:00Just had a truly depressing twitter exhange with a...Just had a truly depressing twitter exhange with a Unionist. What his positon boiled down was, Scotland is dependent on the UK...but thats not failure, thats just reality.<br /><br />message: Scotland is shit, embrace your inner brit & the sting of injured pride will pass eventually.James Mortonnoreply@blogger.com